Much has been made about the length of the ordering process. The Magento eCommerce solution offers a checkout system that you can customise according to your own needs. One of the major advantages of this platform is you the user have the chance to make alterations to everything.
There are no restrictions in place. It’s a completely open source platform that enables people to create the Magento store they feel will give them the best chance of creating lots of sales.
Why is a Fast Checkout Process Essential for Business?
eCommerce experts have told people they need to concentrate on adding an option for a fast checkout process. This applies to any retail website, not just Magento. Here are the main reasons why this is the case.
Impulse Buys – Many industries rely on customers making impulse buys, especially during the holiday seasons. If the checkout process takes a long time, the number of impulse buys will go down.
Frustration – Nobody likes having to play a game of 20 questions to place an order. This is the reality customers face when they encounter long checkout processes. If you’re frustrating your customers, you’ll know it by the number of abandoned carts.
Security – Internet security is a major issue. If you have to enter less information, there’s a smaller risk of something being leaked. For customers, this increases their confidence when placing an order with you.
The Importance of an Extension
Magento currently offers a one step checkout system for users. Unfortunately, it’s segregated by tabs and takes a long time to fill out. It doesn’t actually allow customers to cut down on the amount of time they spend filling out forms, and this defeats the purpose of having it in the first place.
To solve the problem, developers came together to create a range of new extensions that do the same thing. The One Step Checkout extension extends the current functionality of the Magento system.
The One Step Checkout Extension
Extend the functionality of your Magento retail outlet with a one step checkout extension. They transform the traditional option provided by Magento. Remove the annoying tabs and put everything on a single page that requires a minimal amount of scrolling.
Instead of demanding all sorts of data from customers, request only the essentials. You don’t need anything other than what you need to successfully place an order. Don’t ask them for their opinions, or ask them to enter their phone numbers when they’re only downloading an eBook.
There are other ways you can increase your conversions. One of the most popular ways is to have other similar items on the checkout pages in the sidebars.
With an extension like this, your customers will be able to view items similar to the one they’ve bought on the cart page. And it will be a matter of one click to add the item to their carts.
Think of it in the same way as Amazon when they tell you what other customers bought when they bought the same item as you. This extension plays on the impulse buy and ensures more customers will make additional purchases at the checkout.
Monitor Your Results
You don’t need to go elsewhere to track your results. Magento offers more extensions you can use to get detailed readouts of customer activity. They can track anything from your conversion rates to the number of abandoned carts.
Much of this functionality has already been built-in. Combine it with your Google Analytics and Google AdWords to enhance these campaigns, as well. The key to making the most of this eCommerce solution is connecting it.