Maud Sarda, the influencer of Emmaus
With the support of Harmonie Mutuelle
The metal shelves loaded with books crisscross as far as the eye can see the old factory of Noisy-le-Sec, which once made lamps for trains.One could imagine oneself in the municipal library of this city of Seine-Saint-Denis.But this 1,800 square meter hangar has become the logistics platform for Label Emmaüs, an online sales site launched in 2016, which intends to give Father Pierre a new digital life.
Faithful to the commitments of the founding father, the warehouse in Noisy-le-Sec employs 30 people, including about fifteen in the integration process, whose mission is to collect unsold books from several Emmaüs shops in Ile-de-France., as well as office furniture from professionals, and put them up for sale on the site.From the basement upstairs, they sort, classify, photograph, create advertisements, scan, package ...in packaging themselves.same recovered.
"An ethical and credible alternative to the giants of e-commerce"
At the initiative of this e-commerce site, Maud Sarda, a fine woman of 39 years with brown curls.Do not trust the softness of her voice: it is her determination that led this former consultant to Accenture to switch the association into digital."I started by doing internal advice for the movement, then I wanted to create a new structure for Emmaüs, but I did not know exactly what form it would take" , she says while sipping a coffee.The consultant literally fell in love with the association:
At the time, Maud Sarda nonetheless spotted a gap in the organization of the network: "Emmaüs had 450 points of sale in France, but none online.So I suggested to the board of directors that I be entrusted with a mission of a year to develop an online concept that highlights this territorial network."In December 2016, with two colleagues, she launched the Emmaus Label.A revolution.The association was then under-equipped with computers, did not have an IT department ..." There were still typewriters on some sites! », She laughs.
Posted Date: 2021-01-16